Instead of fighting head-on with your competitors, learn how to create uncontested market space and render your competition irrelevant (more details below) buy the graphic, text, and/ or audio summaries now. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy in this summary, we'll give a synopsis of the key concepts, tools and tips from the book. Strategi samudera biru: how to create uncontested market space and make the competition irrelevent moto utama dari blue ocean strategy dalam menghadapi persaingan bisnis adalah jangan bersaing dengan para pesaing, tapi jadikan kompetisi itu sendiri tidak relevan. This is part 2 of the book summary blue ocean strategy see part 1 here according to kim and mauborgne's seminal business strategy book blue ocean strategy, for an entrepreneur to discover a blue ocean idea, he or she must follow the four steps below. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 36 million copy global bestseller by world-renowned professors w chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your people.
Blue ocean strategy was developed by w chan kim and renée mauborgne they observed that companies tend to engage in head-to-head competition in search of sust. Quick summary: a blue ocean, as described in blue ocean strategy: how to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean strategy, a book by w chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets the authors use the metaphor of the blue ocean as a direct contrast to red oceans red oceans are the battling grounds for typical. Blue ocean strategy is a bad book, but it is not your usual bad book it is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs red ocean has made it into the business lexicon and titles of innovation projects.
Get the full index of lessons here mental model: create blue oceans, don't fight in the red oceans the figures are useful for determining how to find your blue ocean strategies the only way to beat the competition is to stop trying to beat the competition value innovation is the. Blue ocean shift is the essential follow up to blue ocean strategy drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean. Blue ocean strategy - an article summary per kim and mauborgne written for thunderbird school of global management - summer 2011 to assist companies in.
View essay - blue ocean strategy synopsis from busn 6120 at webster university blue ocean strategy blue ocean strategy is a book published in 2005 and written by w chan kim and rene mauborgne. Blue ocean strategy - book review sep 26, 2016 | book reviews the blue ocean strategy was published in 2005 and authored by w chan kim and renée mauborgne - professors at insead and co-directors of the insead blue ocean strategy institute. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. Blue ocean shift is the essential follow-up to blue ocean strategy, the classic and 36 million copy global bestseller by world-renowned professors chan kim and renée mauborgne. Blue ocean strategy harvard business review • october 2004 page 2 w chan kim ([email protected]) is the boston consulting group bruce d henderson chair professor of strategy.
Blue ocean strategy is a groundbreaking book on opening up uncontested markets this is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class blue ocean strategy is a value innovation strategic move that opens up new uncontested. Applying blue ocean strategy to digital marketing how to create an uncontested market place by repositioning your brand in the digital world a number of well recognised brands have disappeared over the. Review the key ideas in the book blue ocean strategy by w chan kim & renée mauborgne in a condensed soundview executive book summaries review summaries & book reviews of the year's top business. Download the blue ocean strategy summary pdf click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary.
Blue ocean strategy summary blue ocean strategies are a form of business level strategies that enable firms to achieve sustainable competitive advantage by tapping. Summary of blue ocean strategy by w chan kim and renée a mauborgne | includes analysis preview: blue ocean strategy, expanded edition: how to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The blue ocean strategy is based on the alignment of the three strategy positions of value, profit, and people readers will find that this approach of value innovation , a process where a company introduces new technologies designed to achieve both product differentiation and low costs, is far more effective than merely pursuing innovation for. Summary of blue ocean strategy: by w chan kim and renée a mauborgne | includes analysis - ebook written by instaread read this book using google play books app on your pc, android, ios devices.
Blue ocean strategy is the what, blue ocean shift is the how symonds: what are key lessons to take away from blue ocean shift , whether for an mba student or a c-level executive. Full explanation of this strategic framework, where and how it can be used includes links to more management models, strategy methods and organizational theories. Summary of blue ocean strategy download summary of blue ocean strategy or read online books in pdf, epub, tuebl, and mobi format click download or read online button to get summary of blue ocean strategy book now. Executive summary reprint: r0410d so powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades the idea in brief.
Blue ocean strategy summary by jay robinson source: blue ocean strategy by w chan kim & renée mauborgne.